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ZHAOYUE

ZHAOYUE

Tranquil and unmanifest, the moon mirrors in a thousand rivers.

Zhaoyue was founded by Mr. Han Lei — a postdoctoral fellow in Traditional Chinese Medicine (TCM) orthopedics, a physical therapist for the 2008 Beijing Olympics, and a practitioner of the national intangible cultural heritage "Qing Palace Tendon-Regulating Manipulation". Its origin traces back to the Siyuan Chuoban Office (the imperial bone-setting institution) of the Qing Dynasty, which was established exclusively for the royal court.

Content: Brand Naming, Brand Design
兆月的空间刻意弱化“诊疗感”,让消费者感觉自己是主动追求健康的“生活家”。 以清代园林的意境为“骨”,以现代材质做呈现。取法“借景”之“神”,不取雕花窗与月亮门之“形”。

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