Pamir Cashmere Products Co., Ltd., founded in 2008, has become a cashmere garment enterprise integrating brand management, design and development, product trading, and marketing. The brand name is derived from the Pamir Plateau, known as the "Roof of the World," embodying a design philosophy of returning to nature and pursuing ultimate purity. In 2012, Pamir was honored as the "Most Growth-Oriented Garment Brand in China" by the China National Garment Association. With clean lines and lightweight designs, Pamir strives to provide modern women with elegant, noble, and soulful cashmere wear. In 2019, Pamir appeared at China International Fashion Week under the theme of "Minimalism," launching two major collections — worsted and woolen — to showcase the elegance and confidence of contemporary women.