2024羽毛球世锦赛

DESIGN CONCEPT

This design proposal incorporates a badminton shuttlecock and the Chinese characters for “Nanchang” as its core elements, fusing together the unique characteristics and spiritual essence of Nanchang, showcasing the distinctive charm of this historic, culturally profound, and modern metropolis.
Font Design: The characters for “Nanchang” adopt the “回纹叠篆” (Hui Wen stacked seal script) style, resembling fingerprints, signifying the commitment and confidence of Nanchang’s people. The characters, together with the badminton shuttlecock, create an image of “lofty towers and soaring feathers,” evoking the poetic and romantic essence of Nanchang’s landmark Tengwang Pavilion.
Shape: The overall shape of the logo is simple and clear, centered on the badminton shuttlecock, with the characters for “Nanchang” flanking it on either side, symbolizing the city of Nanchang’s forward-looking and thriving spirit.
The design aims to employ a creative shape to present the historical and cultural heritage, modern appearance, and open attitude of Nanchang, injecting new vitality into the city’s image, highlighting significance as a key city in southern China, showing determination to seize the opportunities presented by the new era and make contributions to the nation’s development.
Also this design paints a vivid picture of Nanchang’s rich cultural heritage and its nurturing environment for talented individuals, welcoming heroes from worldwide badminton circle.

设计元素

羽毛球外轮廊 城市标志中“南昌”二字
字形与羽毛球构成“高阁飞羽”的画面
唤醒了南昌地标的诗意与浪漫
羽毛球简洁外形，庄重气派
彰显出南昌城市的从容与大气
字形为回纹叠篆，形如指纹
蕴含了南昌市民的承诺与信心
昌大南疆，惟信惟新
南昌以“新时代”昂扬的精神创造新的成绩
高阁临江，俊采羽驰，
南昌以“英雄城”开放的姿态欢迎天下俊杰